Bihar Board 12th Business Studies Objective Answers Chapter 11 Marketing

Bihar Board 12th Business Studies Objective Questions and Answers

Bihar Board 12th Business Studies Objective Answers Chapter 11 Marketing

Question 1.
The advantage of marketing is to :
(A) Consumers
(B) Businessmen
(C) Manufactures
(D) To all
Answer:
(D) To all

Question 2.
The characteristics of a good brand are :
(A) Short name
(B) Memorable
(C) Attractive
(D) All of these
Answer:
(D) All of these

Question 3.
Labelling is:
(A) Compulsory
(B) Necessary
(C) Voluntary
(D) Wastage of money
Answer:
(B) Necessary

Question 4.
Money spent on marketing is :
(A) Wastage
(B) Unnecessary expenditure
(C) Burden on the customers
(D) Investment
Answer:
(D) Investment

Question 5.
The marketing concept is :
(A) Production-oriented
(B) Sales-oriented
(C) Customer-oriented
(D) All the three
Answer:
(D) All the three

Question 6.
Costliest means of advertising is :
(A) Advertising
(B) Personal selling
(C) Sales promotion
(D) Public relations
Answer:
(B) Personal selling

Question 7.
Media of advertising is :
(A) Samples
(B) Premium
(C) Calender and diary etc
(D) Demonstration
Answer:
(C) Calender and diary etc

Question 8.
The birth place of marketing management is
(A) England
(B) America
(C) France
(D) Japan
Answer:
(B) America

Question 9.
Maximum wide scope is of:
(A) Brand
(B) Labelling
(C) Packaging
(D) Trade mark
Answer:
(C) Packaging

Question 10.
Marketing expenditure is a burden on :
(A) Industry
(B) Businessmen
(C) Consumers
(D) None of these
Answer:
(C) Consumers

Question 11.
Advertising is:
(A) Investment
(B) Unnecessary
(C) Wastage of money
(D) None of these
Answer:
(A) Investment

Question 12.
Marketing mix does not include :
(A) Price
(B) Product
(C) Promotion
(D) Consumer protection
Answer:
(D) Consumer protection

Question 13.
For business marketing is :
(A) Compulsory
(B) Luxury
(C) Necessary
(D) Unnecessary
Answer:
(A) Compulsory

Question 14.
Maximum wide scope of…………..
(A) Brand
(B) Packaging
(C) Labelling
(D) Trade Mark
Answer:
(B) Packaging

Question 15.
The birth place of marketing management is
(A) Japan
(B) America
(C) India
(D) England
Answer:
(B) America

Question 16.
Advertising is often opposed by the society because it is sometimes:
(A) Fraudulent
(B) Misleading
(C) Increasing cost
(D) All of these
Answer:
(D) All of these

Question 17.
Marketing includes:
(A) Purchase
(B) Sales
(C) Warehousing
(D) All of the above
Answer:
(D) All of the above

Question 18.
Which one is not the consumer product amongst following:
(A) Raw materials
(B) Refrigerator
(C) Old statues
(D) Shoes
Answer:
(A) Raw materials

Question 19.
Essentials of a good brand are :
(A) Short name
(B) Easy to remember
(C) Attractive design
(D) All of the above
Answer:
(D) All of the above

Question 20.
Labelling is compulsory in packed consumer products:
(A) All
(B) A few
(C) None
(D) None of the above
Answer:
(B) A few

Question 21.
Physical distribution does not include :
(A) Transportation
(B) Financing
(C) Warehousing
(D) Inventory control
Answer:
(B) Financing

Question 22.
Which is not an element of promotion mix :
(A) Advertisement
(B) Personal selling
(C) Sales promotion
(D) Product development
Answer:
(D) Product development

Question 23.
Advertisement is deemed as :
(A) Wastage
(B) Investment
(C) Luxury
(D) None of these
Answer:
(B) Investment

Question 24.
Personal approach is established with potential consumer under:
(A) Through advertisement
(B) Through sales promotion methods
(C) Through personal selling
(D) Through none of the above
Answer:
(C) Through personal selling

Question 25.
Objectives of sales promotion are :
(A) To introduce with new product only
(B) To attract new customers only
(C) To counter competitor only
(D) All the above
Answer:
(D) All the above

Question 26.
Which of the following is not sales promotion tool ?
(A) Samples
(B) Prize in pack
(C) Coupons
(D) Warranty
Answer:
(D) Warranty

Question 27.
Importance of marketing concept is for :
(A) society
(B) consumers
(C) producers
(D) all these three
Answer:
(D) all these three

Question 28.
The characteristics of a good brand are
(A) short name
(B) memorable
(C) attractive
(D) all these
Answer:
(D) all these

Question 29.
The factors affecting product mix are
(A) marketing
(B) production
(C) financial
(D) al of these
Answer:
(A) marketing