Bihar Board 12th Entrepreneurship Objective Questions and Answers
BSEB Bihar Board 12th Entrepreneurship Objective Answers Chapter 3 Market Assessment
Question 1.
Market Demand is also known as:
(A) Demand Forecasting
(B) Real Demand
(C) Supply
(D) None of the above
Answer:
(A) Demand Forecasting
Question 2.
“A company’s marketing environment consists of the factors and forces outside marketing that affect marketing management’s ability to develop and maintain successful transactions with its target customers.” Who said this ?
(A) Cravens
(B) Kotler and Armstrong
(C) Marshall
(D) Thomas
Answer:
(B) Kotler and Armstrong
Question 3.
Which of the following factors affect market assessment?
(A) Micro Environment
(B) Production Cost
(C) Demand
(D) None of the above
Answer:
(A) Micro Environment
Question 4.
What is included in demand forecasting ?
(A) Customer
(B) Product planning
(C) Short Term forecasting
(D) Consumer forecasting
Answer:
(C) Short Term forecasting
Question 5.
What is included in nature of marketing ?
(A) Product planning
(B) Classification product
(C) Consumer
(D) Customer
Answer:
(A) Product planning
Question 6.
Short-term forecast involve a period of how many months ?
(A) 12 Months
(B) 24 Months
(C) 18 Months
(D) 36 Months
Answer:
(A) 12 Months
Question 7.
Demand forecasting is term as what out of the folowing ?
(A) Markeing
(B) Marketing Demand
(C) Demand and Supply
(D) All of the above
Answer:
(B) Marketing Demand